Date: 20/10/2011
Speaker: Jayant Karve
Topic: Reorientation of design thinking
All set for the first talk of Design Dose. Our team was very excited about it. None of us was sure how this program was going to be and till the last moment we were not clear what will be outcome of the talk. I was little nervous since it was fully organized by students and someone from outside was coming. We wanted to make sure he gets enough audience in the hall. Repeated messages were sent to all students requesting them to attend the talk positively.
Mr Jayant arrived and we were ready with handful first years and few second years. Our dear chairman gave his kind appearance to encourage us and he also gave a fifteen minutes inspiring and motivational speech with praise of work done by 'Chandan and Jayant'. And then Mr Jayant started his talk alerting us that the presentation stuff was highly confidential and shouldn't be put on the web! Soon we understood why said that. The whole presentation had only single letter in middle of each slide. :)
First slide had only one question mark in middle and he preciously hit the bull's eye. He pointed out the question which all of us had in our mind. "Why are we here and what should we do in next two years?"
Next slide had answer with 'Acquire' on top and a big '+' sign in middle. He emphasized on acquiring 'Knowledge' and 'Skill' from the course. He pointed out that both are equally important and should go in balance. Then he explained we must not get trapped in dilemma of acquiring knowledge width or knowledge depth. Again both are essential. Then he gave general design philosophy one should follow but he didn't go into great details as the course offers the same. The main learning from the presentation came about 'Disruptive innovation'. He explained that designs should be such that it creates a whole new market or reshapes the market. He gave example of cell phone cameras who have almost wiped out the market of digital cameras. He ended the session suggesting that we must file patents to protect IP rights of our design and this practice should start at design school itself. A short and interactive talk with very simple yet very effective presentation ended with hot debate on when and why to go for disruptive design.
Above content is summarized from my notes and memory which may deviate from speaker's personal view.
Speaker: Jayant Karve
Topic: Reorientation of design thinking
Our first speaker for the talk series was Mr Jayant Karve.
Mr Jayant Karve has worked on various products from medical diagnostic
equipments to automotive parts. His expertise includes articulating
customer requirements, design conceptualization, and engineering of the
concept to the point of implementation of the product through
manufacturing.
All set for the first talk of Design Dose. Our team was very excited about it. None of us was sure how this program was going to be and till the last moment we were not clear what will be outcome of the talk. I was little nervous since it was fully organized by students and someone from outside was coming. We wanted to make sure he gets enough audience in the hall. Repeated messages were sent to all students requesting them to attend the talk positively.
Mr Jayant arrived and we were ready with handful first years and few second years. Our dear chairman gave his kind appearance to encourage us and he also gave a fifteen minutes inspiring and motivational speech with praise of work done by 'Chandan and Jayant'. And then Mr Jayant started his talk alerting us that the presentation stuff was highly confidential and shouldn't be put on the web! Soon we understood why said that. The whole presentation had only single letter in middle of each slide. :)
First slide had only one question mark in middle and he preciously hit the bull's eye. He pointed out the question which all of us had in our mind. "Why are we here and what should we do in next two years?"
Next slide had answer with 'Acquire' on top and a big '+' sign in middle. He emphasized on acquiring 'Knowledge' and 'Skill' from the course. He pointed out that both are equally important and should go in balance. Then he explained we must not get trapped in dilemma of acquiring knowledge width or knowledge depth. Again both are essential. Then he gave general design philosophy one should follow but he didn't go into great details as the course offers the same. The main learning from the presentation came about 'Disruptive innovation'. He explained that designs should be such that it creates a whole new market or reshapes the market. He gave example of cell phone cameras who have almost wiped out the market of digital cameras. He ended the session suggesting that we must file patents to protect IP rights of our design and this practice should start at design school itself. A short and interactive talk with very simple yet very effective presentation ended with hot debate on when and why to go for disruptive design.
Above content is summarized from my notes and memory which may deviate from speaker's personal view.
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